The '40s look:
The turban was used to protect hair from getting dirty, tied around the head as tightly as possible. No pins were allowed in the factory, so women would arrive to work without brushing out their curls, after having set their hair in metal rollers overnight. At the end of the day the turbans were removed and the curls were brushed out and styled ready for a night out.
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Make-up:
The face was very natural looking with a
cream or liquid foundation applied lightly to the face. Blush or 'rouge'
came in powder or paste form in a pink hue. The tone was brightened up
for the night look.
Eyebrows were full and thick. While there
was minimal plucking, the shape was still maintained. For extra
definition women would occasionally use a brown pencil to fill in the
brow for a more striking look.
During the day, only mascara was used on
the eye with no eyeliner or eye shadow. For an evening look, muted and
earth-toned eye shadows like brown and charcoal were applied to the
upper lids and blended towards the brow bone. For added definition a
white eye liner would be applied to the inner rim of the lower lid.
And of course, the look was finished off
with lipstick. The lips were meant to look full and soft. The roundness
of the lip was exaggerated by lining the upper and lower lip with lip
liner and filling it with a red-based lipstick.
Women often matched the lip shade to
their outfit; for example a warm colour palette required an orange-red
lipstick, a pink outfit had a pink-red lipstick.
READ MORE:
Lorna Corbett's Style
Gladys Witham's Style
Get The Look - The Men